2025 in review from the product trenches
A year inside Product & AI and what I learned by writing this newsletter in 2025.
Hey Post MVP community 👋
This will be my last post of the year as we take a short Christmas break. 🎄
I’ll be back on January 5th with AI & Product Predictions for 2026.
For the last post this year, I wanted to take a moment to review the wild ride of a year 2025 has been:
Vibe coding matured
This year felt like watching the vibe coding space grow up in real time.
We moved from early, overconfident claims, like being able to vibe code DocuSign, to much more nuanced conversations about when vibe coding actually makes sense for PMs.
Along the way, we also saw meaningful progress, including new model launches like Gemini 3 Pro, that genuinely pushed the space forward.
Career conversations
Asides from product news, one of my favourite topics to write about is career development for product managers.
This year some of my most popular posts were about:
And for product leaders, how to navigate builder culture:
These posts consistently sparked the most thoughtful responses from you guys!
Fascinating product launches
Amid all the AI news, I also covered product launched I found especially interesting, from Cluely’s viral strategy, to Wealthsimple’s End of Banking Launch, to the Meta Connect demo failures, to NEO Robot’s launch-before-you’re ready strategy.
These weren’t just product launches, they were lessons in positioning, timing, and execution.
Community Milestones
Finally, I started Post MVP earlier this year with a simple goal: to connect to the product community by sharing what I’m learning about product and AI.
Looking back, it’s been a rewarding journey.
The Post MVP newsletter base grew to 180+ subscribers
Grew to 2.5K+ on LinkedIn
I had the opportunity to guest speak multiple times at the University of Toronto
I co-published an article, “The Story Behind Air Canada’s Redesign” with my mentor, Jose Platero, and one of the best product leaders I know.
But more than the numbers and unique opportunities, I’ve appreciated the thoughtful replies, conversations, and debates that followed each newsletter and Linkedin post.
Thank you for reading, replying, supporting, and sharing Post MVP this year.
I’ll be back on January 5th with Product Predictions for 2026.
Until then, I hope you take time to rest, unplug, and enjoy the magical holiday season with your family and friends.
But before you go, if you have a moment:
💬 Leave me a comment: what should Post MVP focus on more in 2026? What have been your favourite topics?